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Geoffrey A. Moore

Geoffrey A. Moore

13 books

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

4.02 of 31,466

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption

by Geoffrey A. Moore

3.98 of 1,543

Zone to Win: Organizing to Compete in an Age of Disruption

Zone to Win: Organizing to Compete in an Age of Disruption

by Geoffrey A. Moore

3.84 of 1,296

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

by Geoffrey A. Moore

3.89 of 674

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

by Geoffrey A. Moore

3.75 of 388

The Gorilla Game: Picking Winners in High Technology

The Gorilla Game: Picking Winners in High Technology

by Geoffrey A. Moore

3.84 of 274

50 Business Classics

50 Business Classics

by Tom Butler-Bowdon

4.12 of 184

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

by Geoffrey A. Moore

3.70 of 129

The New Influencers: A Marketer's Guide to the New Social Media

The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin

3.76 of 123

The Infinite Staircase

The Infinite Staircase

by Geoffrey A. Moore

4.12 of 91

The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age

The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age

by Jill Dyché

3.60 of 99

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

by Paul Wiefels

3.87 of 15

Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden

Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden

by Geoffrey A. Moore

0.0 of 0